Building Business Through Referrals

Referrals are a great way to attract new customers to your business. In addition, they are often easier to get than new customers because they are attracted to your business thanks to the positive influence of a friend or colleague. If you have been considering using referrals to grow your business, you should definitely do so. Here’s how you can build your business with referrals.  

Advertise Your Referral Program  

When you have a dedicated referral program to attract new customers, you should make sure that you advertise it to your existing customers as much as possible. Let them know that your business appreciates customers who give referrals. If you offer any incentives for a referral, you should specify what these incentives are to give your customers an even better reason to send more business your way. 

Use Your Relationships 

If you are looking for people who are likely to send referrals to your business, the best place to start is with your existing business relationships. Seek out partners and satisfied customers who would be happy to recommend your business. While you may think that this strategy won’t work for you, you will probably be pleasantly surprised at the number of colleagues who appreciate your work and want to share your business with others. 

Use Software 

A good referral program should be managed with software, especially if you have many referrals. Using software can help you to keep track of people who you’ve asked to provide referrals and those that have already recommended your business. 

Provide Training 

Some people want to refer your business to a friend or colleague but they aren’t exactly sure how to do so. By training others on how to share your business, you can encourage them to refer your business in a way that is more likely to be successful. In the process, the person referring new business to your company will also be able to educate the newcomer about the products and services that your company offers so he or she will know what to expect when doing business with your company. 

Thank the People That Have Referred Your Business 

Most of all, you always want to show your gratitude to the people who have helped to grow your business. After all, referral marketing is about building ongoing relationships. If you have someone who has referred many customers to your business, you can also consider setting up a special arrangement with that person to make the relationship even more profitable for your business.   

Customized Custodial Services is always looking for new customers! If you are a small business customer and would like to make a referral, click here to send us a message.